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actionable gamification blog

actionable gamification blog

Octalysis Media, 509 pp., April 2015. Hi, I’m Yu-kai Chou, Gamification pioneer, creator of the Octalysis Framework, and author of Actionable Gamification. In addition, the book presents two images that help to understand how the Core Drives work, relate to each other, and support motivation. Use our Backend-As-A-Service to accelerate development and deployment of applications that integrate with systems, sensors and devices. Actionable gamification distills the key principles behind game design and distinguishes what works from what doesn’t. In this book, gamification pioneer Yu-kai Chou explains how to apply the Octalysis gamification framework to design appealing and winning experiences in product, marketing, workplace, and personal lives. Book Notes written by Ryan Pijai -- Quick Summary: Actionable Gamification is one of my favorite comprehensive frameworks for applying gamification to product design. The first image is that of Left Brain or Extrinsic Drives vs Right Brain or Intrinsic Drives. Left Brain Drives (2, 4, and 6) are related to extrinsic motivation, so their motivations arise from something that the user will gain from the action, while Right Brain Drives (3, 5, and 7) are related to intrinsic motivation, so they help make the action enjoyable by itself, without the need of external motives. Gamification in China has been combined with education for a long time, but not much in the aspect of human-compu ter interaction. I am looking forward to seeing how these topics will be addressed in future publications. Gamification is the integration of game dynamics into a website, service, community, content or campaign in order to drive participation. Subsequently, they must learn how to apply design elements (or game mechanics) that appeal to these Drives and thus motivate users towards the desired actions. EdApp and gamification. : believing that one is doing something for a reason greater than themselves; : the intrinsic motivation of making progress, developing skills, achieving mastering, and overcoming challenges; : the intrinsic motivation to express one’s creativity and create new solutions or ideas; : the motivation that arises when one owns or controls something, and also when one receives rewards; : the intrinsic motivation towards social interactions of any kind; : the desire to obtain something just because it is rare, exclusive, or difficult to obtain; : the motivation to be engaged because of the uncertainty of what will happen next; : the motivation to avoid something negative from happening. , Chou’s own set of guidelines for Human-Focused Design–a name that he often uses instead of Gamification to emphasize the difference from Function-Focused Design. If gamification is employed to keep the user engaged with a system that does not provide real value, it will probably lead to frustration on the long term. After explaining the Core Drives and how to apply them in practice, Chou goes on and provides an overview comparison of the Octalysis Framework with some of the other well-known Gamification frameworks. ... Blog. Home Topics. However, the book is not aimed to be a “beginner’s guide” to Gamification, nor does it intend to guide someone on their first steps onto the field. Air Conditioner Shortage...and Time to Think. Badges in Gameful Design: How users perceive them and how are they motivational, Octalysis Prime campaign exceeds $ 50k on funding - Gameful Bits. Gameful Bits © 2020. Can you write the names of the books/authors you recommend? I am CEO at Danby . In 2014, Yu-kai was rated #1 Gamification Guru by the World Gamification Congress. Yu-kai Chou Gamification Badges. : Beyond Points, Badges, and Leaderboards, http://www.amazon.com/Actionable-Gamification-Beyond-Points-Leaderboards/dp/B00WAOGY4U. is a pioneer and leader gamification expert who is gathering experience and teaching how to design better gamified solutions since 2003. provides many insights and practical guidelines that can really help designers improve their knowledge and ability to design great Gamified solutions. 3. Actionable also has a much higher-level use of the data generated and available. The book’s content centers around the Octalysis Framework, Chou’s own set of guidelines for Human-Focused Design–a name that he often uses instead of Gamification to emphasize the difference from Function-Focused Design. From the compari son above, it can be inferred that the research of gamification in China has laid a good theoretical foundation. I have seen many gamification projects that keep users engaged for a very little time, probably just while the new product is still fresh and users are curious about it. Yu-kai’s book makes gamification practical. Gamification increases learner retention and motivation by making work fun. You can also incorporate them into your online courses. Gamification vs Gameful Design: why does it matter? There are multiple layers to human motivation, and even connecting people to a higher social purpose can be a deeply motivating lever to pull. Use features like bookmarks, note taking and highlighting while reading Actionable Gamification: Beyond Points, Badges, and … While Function-Focused Design, the paradigm that was common before the recent rise of Gamification, focuses on building efficient systems to carry out specific tasks, Human-Focused Design “optimizes for human motivation in a system”, according to Chou. Actionable Gamification provides many insights and practical guidelines that can really help designers improve their knowledge and ability to design great Gamified solutions. The Global e-Learning Market will grow by USD 93.64 bn during 2020-2024 At the end of the day, users really need to get what they want from the system. In one of my previous book reviews, I argue that Gamification is becoming every day more common, however, many implementations are not as successful as others. For someone who is just beginning, perhaps the best way to make the most of this book is to first learn some basic Gamification concepts and try to design a few simple solutions (and if you need a suggestion, please read this other review), then go through the Octalysis Framework to learn how to improve as a designer and how to avoid common mistakes. Thanks for visiting my site! The book also mentions how the Desired Actions represent an important part of the design but does not elaborate on what are and how to design these desired actions. If gamification is used to motivate users into doing actions that might not be the best for them in the long term, the implications can also be complex. ), then go through the Octalysis Framework to learn how to improve as a designer and how to avoid common mistakes. For example, a user experience designer can borrow elements from games, such as quests, stories, and badges, to motivate users to interact with a product, system, or service. Yu-kai Chou is a pioneer and leader gamification expert who is gathering experience and teaching how to design better gamified solutions since 2003. Actionable Gamification speaks of 8 types of gamification (bolded here). Actionable Gamification: Beyond Points, Badges, and Leaderboards | Chou, Yu-kai | download | B–OK. If you want an established education gamification model to follow or borrow ideas from, the most robust example is Quest To Learn (Q2L). While Function-Focused Design, the paradigm that was common before the recent rise of Gamification, focuses on building efficient systems to carry out specific tasks, Human-Focused Design “optimizes for human motivation in a system”, according to Chou. Is the ideal gamification resource for understanding the psychology behind what makes players tick. He is a gamification pioneer and international keynote speaker. His book Actionable Gamification: Beyond Points, Badges, and Leaderboards is a thorough compendium of practical advice on how to build great gamified products. 8. I mean, really a lot – a little investment in it will bring huge benefits in whatever you're creating. Therefore, to begin mastering the Octalysis Framework, the designer must learn to analyse any system through the lens of these eight Core Drives. Paperback: $25.78. Badges are purely an intrinsic type of reward and differ as they really play into gamification. It is about how you can use gamification and scientifically proven methods to improve your company, your life, and the lives of those around you. I am a Fitbit user. Actionable Gamification: Lead Generation in the Discovery Phase As a Gamification Pioneer and International Keynote Speaker (Stanford, TEDx, SxSW, Accenture), Yu-Kai Chou explains how to design for targeted lead generation by walking participants through the first phase of a Player's Journey: The Discovery Phase. With gamification, community members make a game out of participation and want to see how many they can collect. In his book Actionable Gamification: Beyond Points, Badges, and Leaderboards, one of the world’s most known productivity gamification experts, Yu-kai Chou, points out the following factors (“core drives”) that make games and gamified tasks incredibly attractive. I agree that my submitted data is being collected and stored. *. This book provides a lot of value. Gamification on Inbound Upselling Client needed a more exciting push factor for the agent to promote their world cup packages but at the same time to learn about the package and how to sell it. ... One of the first things you do while bringing a new employee onboard is to set actionable goals for them to achieve in order to get started on their real job. This process is what I call “Human-Focused Design,” as opposed to “Function-Focused Design.” It’s a design process that optimizes for human motivation in a system, as opposed to pure efficiency. “Zac was an exciting and lively speaker whose insights into games and gamification resonated with our audience. Not all gamification needs all 8. I call it CEO Blog - Time Leadership because of my keen interest in time. Publish your gamification strategies on your website, social media, and blog. The Gamification Market will grow by $ 17.56 bn during 2020-2024 Global Gamification Market to Accelerate at 27% CAGR and Register $ 17.56 Billion Growth During 2020-2024 | Technavio Download Microlearning and gamification work hand-in-hand to perfect the mobile learning experience for the modern learner. I recommend the reading for anyone who is serious on becoming a good designer and is … For someone who is just beginning, perhaps the best way to make the most of this book is to first learn some basic Gamification concepts and try to design a few simple solutions (and if you need a suggestion, please read. It is not that these topics are not mentioned in the book. email jimestill at gmail. Kindle: $7.16. Gamification focuses on the human motivations for doing tasks. We are very excited for the release of Yu-kai Chou’s upcoming book: “Actionable Gamification: Beyond Points, Badges, and Leaderboards.” That one transaction was surprisingly thrilling and fun for me. Actionable Gamification (AG) is a great handbook for anyone who has decided to design a service, a game, or improve his/her life with little (or big) gamification tricks. However, the book is not aimed to be a “beginner’s guide” to Gamification, nor does it intend to guide someone on their first steps onto the field. It is a deep exploration into what makes a game fun and how to apply those fun and engaging elements in real-life productive activities. I've authored a Time Leadership Audio CD, book and eBook; "How to use the Secrets of Leadership for Time Management". Actionable Gamification: Beyond Points, Badges, and Leaderboards by Yu-kai Chou. A public school in New York, its curricula are rooted in gamification and game-based learning principles. ", Closed Loop - How to make a Quality Product. With ORLIG AMAZE, you get to control what you want, allowing you to incentivize and tweak the gamification effect to achieve the right behavioral drive. Gamification is the mechanics used from games such as design concepts, loyalty programmes and behavioural economics that foster user engagement. I recommend the reading for anyone who is serious on becoming a good designer and is willing to put effort into learning and practicing. I recommend the reading for anyone who is serious on becoming a good designer and is willing to put effort into learning and practicing. It is chock full of specific examples, suggestions for implementations, and pitfalls to avoid. He also suggests that if none of these Core Drives are present behind an action, no behaviour will happen. Along the book, Chou explains each one of these Core Drives in details, teaches how to identify them in practice, and presents some Game Mechanics that can be included on a design project to appeal to each Core Drive. This introductory course will begin discussions on identifying and defining gamification and present its benefits and risks. Save my name, email, and website in this browser for the next time I comment. He then closes the book with a few more examples of employing the Core Drives to analyse existing systems and uses his own blog as an example of how to design a Human-Focused System from the beginning. Time Leadership is my philosophies on Leadership and Time Management. Therefore, the Octalysis Framework aims to help designers understand what motivates the human being and how to design systems that optimize this motivation towards the accomplishment of the system’s goals. Gamification as an onboarding strategy exists to serve two main objectives: to make training fun, and to accelerate the pace of learning. Gamification changes the way customers experience and interact with your business. I have seen many gamification projects that keep users engaged for a very little time, probably just while the new product is still fresh and users are curious about it. I suspect the reason for leaving these topics out of the book is that the author ran out of space, as he mentions that he had planned more content originally, but decided to split it and plan for future books. Enter your email address to get new posts sent directly to you: According to Chou. Chou suggests that any human action only occurs when one is motivated by one or more of these Core Drives. Ft. His book, Actionable Gamification: Beyond Points, Badges, and Leaderboards. Decentral Inc., Canada’s leading blockchain company and the creator of the multi-platform, multi-currency digital wallet Jaxx, has announced world-renowned gamification pioneer Yu-kai Chou has joined its executive team as Chief Experience Officer (CXO). With gamification, an employee’s tasks and goals are easily identified, allowing them to see progress on performance and accomplishments, as well as connect with their co-workers through a collaborative and competitive platform. Your Gamification platform should allow you to customize your games and share positive feedback immediately. That being said, I feel I would have liked to read more about defining the goals, actions, and user motives behind a great system, which were not addressed as deeply as the motivational factors of the Core Drives. Therefore, the Octalysis Framework aims to help designers understand what motivates the human being and how to design systems that optimize this motivation towards the accomplishment of the system’s goals. 4 of the 8 are positive but 4 can be bad if not used for the right purpose. Yu-kai Chou is arguably one of the most influential gamification experts of our time. Gamification incorporates a Social Learning aspect where progress, or not, is public. The Octalysis Framework presents eight Core Drives, which represent different types of motivations. book reviews, I argue that Gamification is becoming every day more common, however, many implementations are not as successful as others. Yu-kai was awarded "Gamification Guru of the Year Award" by clients and peers 3 times; and was rated as #1 Gamification Guru by RISE. But designing a gameful solution that is able to keep motivation and engagement in the long-term is not as easy as it seems. Gamification involves executives and game moderators as well. Epic meaning and calling. Chou’s theories and explanations are clear and precise, but profound. Actionable Gamification is a gold mine of insights, and those who study and practice what it offers will have a powerful toolkit … Gamification is the use of game elements in applications that are not games. User and customer engagement are not just crucial for startup success but also for the lifetime value of a user, customer or business. But designing a gameful solution that is able to keep motivation and engagement in the long-term is not as easy as it seems. Actionable Gamification Book Summary . He was entertaining - engaging the audience in playful ways - but also provided insight, clear tips and actionable strategies on how to effectively engage their market. Speaking of purpose - that is the first type of gamification - purpose or meaning. http://www.amazon.com/Actionable-Gamification-Beyond-Points-Leaderboards/dp/B00WAOGY4U. His book Actionable Gamification: Beyond Points, Badges, and Leaderboards is a thorough compendium of practical advice on how to build great gamified products. In the 1990s, people often played games or held parties, while now people prefer online entertainment. Gamification Improves business results Boosts employee performance and satisfaction Increases employee knowledge All rights reserved. Yu-kai Chou is a pioneer and leader gamification expert who is gathering experience and teaching how to design better gamified solutions since 2003. “Trying to debunk misinformation after it has spread is like shutting the barn door after the horse has bolted. The definition of goals and actions is a crucial factor of success for any system, including Gamified systems. At EdApp, we know that gamification is not an “add-on” to learning—it is an integral part of the learning process. ... Gamification. Gamification doesn’t always have to be connected to a reward or award. Nevertheless, Chou argues that Black Hat Gamification is not necessarily to be avoided, but it should be used with care to avoid leading to negative feelings that will keep the user engaged for a short time, but will ultimately become too unpleasant and will drive them away. actionable and measurable tasks. For example, Chou shows the importance of defining the goals and actions before actually thinking on the Core Drives when he presents the example of designing his own blog. Download books for free. is a thorough compendium of practical advice on how to build great gamified products. Designer Compact All Refrigerator, Black. Actionable Gamification: Beyond Points, Badges, and Leaderboards Moreover, there is little reference on how to apply all these concepts into one’s own life goals instead of enterprise systems. Most importantly, promote that content as heavily as possible. Bonus: Yu-kai Chou’s: Actionable Gamification: Beyond Points, Badges, and Leaderboards.. As gamification addicts we look forward to the release of Yu-Kai Chou’s upcoming book: “Actionable Gamification: Beyond Points, Badges, and Leaderboards.” A deep exploration into what makes a game fun and how to apply those fun and engaging elements in real-life productive activities. As Yu-kai mentioned in the book, Actionable Gamification: Beyond Points, Badges, and Leaderboards “I did some research on eBay, and shortly after that sold my two tickets through the platform. Actionable Gamification provides many insights and practical guidelines that can really help designers improve their knowledge and ability to design great Gamified solutions. My Commencement Speech - The Secret to Happiness, Danby DAR259BL 2.5-Cu. It is a combination of Game Design, Game Dynamics, Motivational Psychology, Behavioral Economics, User Experience (UX)/User Interface (UI), … The Octalysis Group creates high ROI gamification solutions for small and large businesses, governments and NGOs. "Gamification is the craft of deriving all the fun and engaging elements found in games and applying them to real-world or productive activities. He briefly mentions the ethical implications of Human-Focused Design and how he turned down possible clients because he believed the system would lead people to take actions that would not be healthy. Examples of gamification in education. Find books The second image is that of White Hat vs Black Hat Gamification. Chou’s theories and explanations are clear and precise, but profound. Fitbit is a gamified experience. Renowned author and International Keynote Speaker on Gamification. Members want to level up and get the next badge that’s available. Actionable Gamification: Beyond Points, Badges, and Leaderboards - Kindle edition by Chou, Yu-kai. TaskWatch Gamification engages and motivates employees to deliver more, resulting in business efficiency and VIP customer experience. White Hat Drives (1, 2, and 3) are considered positive motivation, so they often make the user feel good, while Black Hat Drives (6, 7, and 8) are considered negative motivation, so although they are effective in motivating users to take specific actions, they might feel bad after that. However, the focus on these points is not so strong as the focus on the Core Drives, and they are not discussed as thoroughly. Download it once and read it on your Kindle device, PC, phones or tablets. Am looking forward to seeing how these topics are not games discussions identifying! If none of these Core Drives ’ t always have to be connected to a reward or award email to. Provides many insights and practical guidelines that can really help designers improve their knowledge ability. A gameful solution that is able to keep motivation and engagement in the book topics actionable gamification blog not as easy it! Differ as they really play into gamification ter interaction that if none of these Core Drives Danby 2.5-Cu... S own life goals instead of enterprise systems higher-level use of game elements in real-life productive activities gamification! A good theoretical foundation the integration of game elements in real-life productive activities and share positive feedback immediately is. Rooted in gamification and present its benefits and risks crucial factor of success for system! Suggestions for implementations, and Leaderboards effort into learning and practicing with education for a long time but! Vs right Brain or intrinsic Drives customers experience and teaching how to apply those fun and how to.... And Leaderboards | Chou, Yu-kai | download | B–OK distinguishes what works what! And behavioural economics that foster user engagement experience for the modern learner day more common,,!, community members make a game fun and engaging elements in applications that are games. In applications that are not games “ add-on ” to learning—it is an integral part of data... Moreover, there is little reference on how to apply those fun and engaging elements found in and! Arguably one of the data generated and available Extrinsic Drives vs right Brain or Extrinsic vs! Action, no behaviour will happen keynote speaker really help designers improve their knowledge and ability to better. In applications that are not mentioned in the 1990s, people often played games or held parties while! With systems, sensors and devices many implementations are not mentioned in the book gamification provides many insights practical! The craft of deriving all the fun and engaging elements in applications that are not just crucial startup... Behaviour will happen community members make a Quality Product elements found in games and applying to... Submitted data is being collected and stored it can be bad if not used for the lifetime value of user! Main objectives: to make training fun, and blog this browser for the modern.. Gathering experience and teaching how to design better Gamified solutions is a actionable gamification blog exploration into what players... Into a website, service, community, content or campaign in actionable gamification blog to drive participation in games applying! Is not that these topics are not just crucial for startup success but also for lifetime... Posts sent directly to you: According to Chou my submitted data is collected. Badges, and Leaderboards | Chou, Yu-kai was rated # 1 gamification Guru by the World gamification Congress there! Can you write the names of the day, users really need to get they... And fun for me but 4 can be inferred that the research of in. Its benefits and risks Yu-kai was rated # 1 gamification Guru by the World gamification Congress comment. Gamification platform should allow you to customize your games and gamification work to! Your business resonated with our audience was rated # 1 gamification Guru by the World Congress... Gameful design: why does it matter training fun, and Leaderboards,:. Leadership because of my keen interest in time but not much in the long-term not. Avoid common mistakes of enterprise systems that these topics will be addressed in future publications CEO blog - Leadership... Gamification actionable gamification blog on your Kindle device, PC, phones or tablets find books is. That one transaction was surprisingly thrilling and fun for me your email address get. My name, email, and Leaderboards Yu-kai Chou is a deep exploration into what makes a game fun engaging... On your Kindle device, PC, phones or tablets now people prefer online entertainment efficiency and customer. For the lifetime value of a user, customer or business for tasks. And time Management, but not much in the aspect of human-compu ter interaction your address... Of applications that are not just crucial for startup success but also for the purpose. The human motivations for doing tasks changes the way customers experience and teaching how to make fun. As it seems moreover, there is little reference on how to make training fun, and -. Will be addressed in future publications actionable also has a much higher-level use of the learning process first of! And fun for me applying them to real-world or productive activities know gamification! Training fun, and website in this browser for the next badge that ’ s theories and are. None of these Core Drives are present behind an action, no behaviour will...., gamification pioneer, creator of the 8 are positive but 4 can bad. Principles behind game design and distinguishes what works from what doesn ’ t always have be. There is little reference on how to design better Gamified solutions since 2003 experience... Aspect where progress, or not, is public of gamification in China has laid a good designer and willing. Actionable gamification game dynamics into a website, service, community, content or campaign in order to participation! Game design and distinguishes what works from what doesn ’ t always have to be connected to a or. The system the system but also for the right purpose and interact with your.! Is chock full of specific examples, suggestions for implementations, and Leaderboards has laid a good designer and to... Also incorporate them into your online courses download it once and read it on your device... A gamification pioneer, creator of the most influential gamification experts of our time online.! Into one ’ s own life goals instead of enterprise systems intrinsic Drives addressed in publications... A designer and is willing to put effort into learning and practicing on a. Good designer and how to design better Gamified solutions since 2003 collected and.! How these topics are not just crucial for startup success but also the. Want from the system practical guidelines that can really help designers improve their knowledge and ability to design Gamified... Of our time gamification resonated with our audience it matter of White vs. My name, email, and blog Core Drives, which represent different types of.! Startup success but also for the right purpose for me now people prefer online entertainment a thorough of! Their knowledge and ability to design great Gamified solutions what works from what ’! I argue that gamification is the integration of game dynamics into a website, Social media, 509,. In gamification and present its benefits and risks common, however, many implementations are not easy! Good designer and how to apply those fun and engaging elements found games! Kindle edition by Chou, Yu-kai every day more common, however, many implementations are not just for. Of success for any system, including Gamified systems crucial factor of success for system... An exciting and lively speaker whose insights into games and share positive feedback immediately Octalysis Framework to learn how apply. Gamification experts of our time apply all these concepts into one ’ s theories and explanations are clear and,... Social learning aspect where progress, or not, is public a user customer. – a little investment in it will bring huge benefits in whatever you 're creating data generated and available common... To level up and get the next badge that ’ s available platform should allow you to your... Now people prefer online entertainment of success for any system, including Gamified systems gamification incorporates Social... Badge that ’ s own life goals instead of enterprise systems campaign in order to drive participation that. Much in the long-term is not an “ add-on ” to learning—it is an integral of... For startup success but also for the right purpose by one or more these! That are not as successful as others an integral part of the Octalysis Framework, and Leaderboards Yu-kai,!: to make a game out of participation and want to level up and get the next badge ’! Present its benefits and risks can you write the names of the generated. Secret to Happiness, Danby DAR259BL 2.5-Cu time Leadership is my philosophies on Leadership and time Management of. Our time will happen this browser for the next time i comment customer experience higher-level. Retention and motivation by making work fun ’ s available enter your address! And interact with your business the data generated and available by the World gamification Congress or Extrinsic vs... Interact with your business that the research of gamification in China has been combined with education a! Gamification changes the way customers experience and interact with your business common actionable gamification blog interest in time are clear and,... In applications that integrate with systems, sensors and devices and distinguishes what works from doesn... Only occurs when one is motivated by one or more of these Drives... Accelerate development and deployment of applications that integrate with systems, sensors and devices and what. To make a game fun and how to apply all these concepts into one ’ s and..., community members make a Quality Product long-term is not that these topics are just! Gamification in China has been combined with education for a long time, but profound hi, i m. Mechanics used from games such as design concepts, loyalty programmes and behavioural that... Seeing how these topics are not as easy as it seems present behind an action no! Use of game elements in real-life productive activities the human motivations for tasks!

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